A shampoo for white dogs? This extraordinary white dog shampoo uses patented optical brighteners to deep-clean your dog's white hair. It actually forms a protective shield around hair shafts to lock in moisture and create a lasting shine. Our whitening shampoo for dogs is pH balanced, free from harmful additives and super gentle. Use it frequently, even on sensitive skin. Does not wash away flea and tick treatments. Give your white-coated dog something special.